A group of investors based in Colorado have come up with a stunning new concept which combines entertainment, branding and education, and The Artie Show had the opportunity to talk with Mr. Lon Hendrickson about all of this. Visionary Sports Entertainment, Inc. has developed several characters for use in education including athletics, creates custom characters for business branding and several other valuable applications. Lon is also the founder and president of AlphaBrand Strategies, which teaches B2B clients to use strategic market planning to establish a leadership position in attractive markets, and how to leverage a position of strength to successfully grow their business. He is a veteran entrepreneur, having founded or held executive positions in several successful technology-based start-ups and business consultancies. A frequent speaker on marketing strategies, Lon also serves as an advisor for several emerging B2B companies. From The Artie Show, November 1, 2008.

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